Coinciding with the looming Presidential election, Adam & Eve is promoting “ERECTION DAY 2008” on AdamEve.com. From now until November 4th, visitors to the site can educate themselves on the views of “Harry Hardcock” and “Dick MacJohnson,” the two nominees (two jelly dildos). The winner will be determined by majority vote among the sex toy population – and based on the candidates’ page views by customers.

The “candidates” will participate in a series of debates on various issues in the coming weeks, including size vs. skill and male enhancement devices. There will also be coverage of the campaign trail to give political satire fans a closer insight of the nominees’ paths to the “oval office.”

“Erection Day is a fun way to get customers involved with the site,” said SEO Coordinator Cory Calmes, one of Erection Day’s chief masterminds. “We wanted to take advantage of the buzz surrounding the Presidential election and put our own unique spin on it.”

To help support their chosen candidate, visitors can download banners and paper cut-outs directly from the site. Aside from advertising the campaign on the home page, Erection Day is also being promoted by Adam & Eve in e-mails, paid search, and through the website’s affiliate program.