Controversy has descended on a supermarket in Shanghai, China over a marketing campaign for condoms that some feel is inappropriate.

The supermarket in question is selling condoms at, what they are calling, special– “back to school” prices. The store’s campaign includes a prominently displayed sign by a display for Durex condoms. Xinmin News Online reports that the sign reads– “Shocking price for back to school: 24.80 yuan (roughly $3.50).”

Those who have a problem with the marketing strategy feel that targeting students for condom sales is wrong, and that it also distracts them from their studies. However, there have been those who have publicly praised the campaign and believe that these special prices address the issue of students having limited finances.

A spokesperson for Qingdao Durex, the company that produces the condoms involved in this controversy, said that the company had no knowledge of the marketing campaign. “It must be an individual practice of the supermarket,” said the spokesperson.