PURE PLAY MEDIA is proud to announce the signing of an international distribution agreement with adult gay content provider, Edward James Productions. The production house is new to the gay content arena although its’ founder, Edward James, has been producing and directing for every adult niche successfully for 14 years. Edward James Productions will now begin DVD release of new, never before seen, gay niche and fetish content through adult distribution leader Pure Play Media. The distribution agreement begins November of 2008, with the release of the signature gay lines, BaitBuddies, Real Straight Shooters and Lostindahood.

“PURE PLAY always seeks the best studios to work with,” says PURE PLAY MEDIA CEO, Richard Arnold. “Edward James Productions is our latest discovery and a perfect addition, having diverse and unique gay erotica.  This production house is creating all new content sure to secure a strong following among leading retailers. I know it will translate to the DVD market well. I am happy to have Pure Play distributing exclusively for them.”

Edward James Productions CEO, Edward James, is equally excited about the newly formed distribution agreement saying, “I’ve been waiting 14 years to find the perfect distributor…and Pure Play is it! I want someone that knows the retailers and is well established in the global market. None of the others had a catalogue as respectable as Pure Play Media.”

Bill Rix, Pure Play’s National Sales Manager, explains what sets Edward James Productions apart for retailers.

“Edward James is a solid fit for the Pure Play “umbrella of studios”.  It gives us another strong line for the gay market, all the while offering retailers and consumers something a little different.  Edward James’ titles do an outstanding job of hitting all the hot niches that fans are looking for.”

Pure Play Media’s full catalog of studios and popular titles can be found at: www.pureplaymedia.com