LOS ANGELES – (July 15, 2009) – Sacha Baron Cohen seems to be having more fun than the rest of us, but now we can catch up.

His hit movie Bruno opened #1 at the box office this weekend with an estimated $30.4-million in ticket sales.

In a hilarious scene in the movie, Baron Cohen’s character Bruno and his boyfriend wake up to find themselves locked together in bondage gear in a hotel room and need to ask the staff for assistance. Viewers will see them wearing Stockroom’s “How May I Help You?” Gag with Toilet Brush Attachment along with Thigh Cuffs.

Fans over 18 years of age can purchase the kinky gear at Stockroom.com, the leading high-end manufacturer of specialized pleasure, pain and fetish products based in Los Angeles.

Designed for submissives, the “How May I Help You?” Gag is a stylish and comfortable gag that may be worn for extended periods of time. It can hold a variety of attachments meant to please and serve a dominant partner, including the Toilet Brush Attachment, which allows the wearer to keep his/her commode sparkling clean. Both were chosen specifically for the outrageous hotel scene in Bruno.

The Thigh Cuffs are made of high quality black leather and work on the same principle as ankle and wrist restraints do. Each cuff has an extra D-ring opposite the hasp to provide two points of attachment for linking to ropes, other cuffs, or furniture.

“These are just a few items selected for the movie,” says Jeff of L.A., the Stockroom designer who met with Baron Cohen. “Sacha and his production team must really have enjoyed going through our catalogue because they ordered several thousand dollars worth of product.”

Stockroom has been nominated for three of the first-ever AVN “O Awards” that will be announced during the Adult Novelties Expo (ANE) July 13-15th at the Sheraton Universal and Hilton Hotel to honor outstanding achievements in the pleasure product industry. The company’s nominations were for Outstanding Non-Powered Product for the patented Jawbreaker Gag, made from real candy and sold as part of the company’s Kinklab line of mainstream, beginner-level bondage products; for Outstanding Online Retailer for Stockroom.com; and Outstanding Boutique for the Stockroom/Syren retail store in Los Angeles.

Stockroom’s headquarters is a 30,000 square foot three-story workshop and retail space on Sunset Boulevard in Los Angeles. The vertically integrated facility combines leather and latex production, shipping, receiving and warehousing with design, executive and sales offices, and a retail boutique that was awarded “Best Fetish Store” by Los Angeles magazine in 2008. The company’s men’s retail site, MaleStockroom.com, was awarded Best Adult Novelties Site in the 2009 Cybersocket Awards, and their main retail site, Stockroom.com, won Web Retailer of the year at the 2009 XBIZ Awards.