Ballz Gag Links a Couple More Intimately Than Any Other Device on the Market Today.

LOS ANGELES – (June 22, 2009) – Stockroom.com, the leading online marketer of fetish gear, has unveiled Ballz Gag, a patent-pending bondage device that carries sexual fetish play to a new level of intimacy.

The Ballz Gag – which was previewed by Stockroom at the International Mr. Leather expo in Chicago this past Memorial Day weekend – is now officially available on the main Stockroom.com retail site (http://stockroom.com/Ballz-Gag-Pat-Pend-P3739.aspx) as well as on Stockroom’s men’s site, Male Stockroom (http://male.stockroom.com/Ballz-Gag-Pat-Pend-P3739.aspx). The current version is made entirely of soft, sturdy leather, but easy-clean, shower-safe synthetic and latex versions are slated for release in the near future.

The device locks the wearer’s testicles in his partner’s mouth. A soft but sturdy leather ballstretcher, which goes on and adjusts easily with snaps, pulls the wearer’s scrotum away from his body so that the testicles form a tidy package that is then placed in the mouth of his partner. The receiving partner is then held in place by a leather strap that fastens around the back of his or her head. The proximity and angle of the receiving partner’s head position can be controlled by adjusting the buckle, which can also be padlocked through the tongue for extra security.

The Ballz Gag was invented by master fetish gear mogul Joel Tucker, the founder and chairman of Stockroom.com. Tucker realized that while gags have long been utilized in BDSM play there were none on the market that use a human appendage or any part of a human body as the gag mouthpiece.

“This invention came to me in a flash one day during what was supposed to be my morning meditation,” says Mr. Tucker. “I see it as a combination of a just a funny idea, a joke almost, and a genuinely effective and interesting way to put a slave in his or her place, and keep them there. I originally imagined it having appeal to female dominants that like the idea of ‘forced bi’ situations, but obviously it has potential uses for male dominants as well, whether they are gay or straight or in between. When I describe the device to people they’ll often look at me in wonder and say something like, ‘Wow. That’s…pervy.’”

“The Ballz Gag is highly unique in that it forces your partner to pleasure you because he or she can’t get away,” says Mr. Tucker. But another unique feature of this unusual new toy is the delicate balance of power it interposes between wearer and receiver alike. As Tucker warns, “Don’t think that you are in complete control! If your partner decides to pull away in any direction, the ball stretcher grows tighter around you.”

Stockroom.com operates out of a 30,000 square foot three-story workshop and retail space on Sunset Boulevard in Los Angeles. The vertically integrated facility combines leather and latex production, shipping, receiving and warehousing with design, executive and sales offices, and a retail boutique that was awarded “Best Fetish Store” by Los Angeles magazine in 2008. The company’s men’s retail site, MaleStockroom.com, was awarded Best Adult Novelties Site in the 2009 Cybersocket Awards.