Two weeks ago a Japanese online lingerie dealer unveiled a bra for men, and the item has since become one of the top selling products for the company.

As reported on Reuters.com, the Wishroom shop, which is part of the Japanese web shopping site, Rakuten, has sold over 300 men’s bras for 2,800 yen ($30) each.

“I like this tight feeling. It feels good,” said Wishroom representative Masayuki Tsuchiya while modeling the bra, which is being marketed for male crossdressers.

Akiko Okunomiya, the Executive Director at Wishroom said she was surprised at the number of men who were looking for their inner woman.

“I think more and more men are becoming interested in bras,” said Okunomiya. “Since we launched the men’s bra, we’ve been getting feedback from customers saying ‘wow, we’d been waiting for this for such a long time.’”

The bra is available in black, pink and white, and Wishroom also stocks men’s panties, as well as lingerie for women.

Click here to see a video demonstration of the man bra.